We use cookies only to enhance your experience on our site. We do not sell any of your personal information. By continuing to browse, you agree to our privacy and cookie policy. More information

Immersive Factory and IDEO Factory, attended the Preventica show in Casablanca. We are proud to have launched "Immersive Learning" in Morocco, a new training technique that consists of immersing the learner, employee or new recruit in a virtual environment that is as close as possible to their professional life and daily responsibilities.

As part of this launch in Morocco, Immersive Factory has entered into a partnership with IDEO Factory, the Moroccan specialist and leader in e-learning in the Maghreb

Oussama Esmili, founder and CEO of IDEO Factory, which is introducing this technology in Morocco, is proud to announce, during a press conference dedicated to Casablanca, that these new training modalities are "in line with our times but also in the long term" because they offer "an interactivity that allows memory to be stimulated by sight and feeling".

Olivier Pierre, founder of Immersive Factory, reveals that over the years and experiences, the company has succeeded in accumulating "a particularly interesting experience in the application of virtual reality to fields where it was unconventional".


The Press Review


The simulation, tested by the journalists of Les Echos, makes it possible to say without hesitation that this event was a success after the returns diffused in the local press: 
"The term immersive is well-deserved, as you feel directly immersed in the simulated environment."  LesEchos Maroc

A report from the Moroccan TV news is also available on video on Youtube: https://www.youtube.com/watch?v=RpYaLkaYlvk

An article in the daily newspaper Aujourd'hui Le Maroc: http://aujourdhui.ma/high-tech/e-learning-ideo-factory-introduit-limmersive-learning

An article in the Qutidian n°1 of Morocco: https://lematin.ma/journal/2019/limmersive-learning-nouvelle-technique-formation-mode-realite-virtuelle/314166.html

Another article in the online news journal Perspectives Med: http://www.perspectivesmed.ma/e-learning-ideo-factory-lance-limmersive-learning/

Other articles in the category "Interview"

November 24, 2020
Interview
Humans of VR: Olivier Pierre

Date: October 19, 2020Name: Olivier PierreLocation: Paris, FranceJob: CEO of Immersive FactoryTwo brothers on a mission to spark behavioral change. Here’s how they made it a (virtual) reality.Every...

See more
October 18, 2019
Interview
Vinci Energies: "Safety messages are often perceived as boring. However, virtual reality makes it possible to reverse this trend."

Report with Geovanny Marchan, President of the Vinci Energies Division, and Megane Chouteau, QHSE Project Manager of Vinci Energies In a constantly changing world, VINCI Energies is accelerating the deployment of new technologies to bring about two major changes: digital transformation and energy transition. Vinci Energies' work makes energy, transport and communication infrastructures, factories, buildings and information systems more reliable, secure and efficient. Vinci Energies has once again innovated in terms of safety by collaborating with Immersive Factory, renowned for developing the world's first virtual reality training platform dedicated to occupational health and safety. Vinci Energies aims for Safety Excellence. To do this, it was looking for a technology that would improve the animation of prevention as close to the field as possible, and if the QHSE team reports that it had questioned the efficiency of augmented reality, blended learning, SPOC or MOOC; it was finally virtual reality that was chosen. According to Geovanny Marchan and Megane Chouteau, security messages are more effectively assimilated because virtual reality is more fun, striking and makes memory work harder. They add: "Safety messages are often perceived as boring. However, virtual reality makes it possible to reverse this trend. ». Virtual reality is therefore perfectly integrated into their innovative projects. They benefit from the following advantages: it puts their employees in a working situation where they have no right to make mistakes, it tends to achieve a perfect technical act from the preparation to the end of the operation and it reports on the risks of accidents related to certain work habits. After 5 months of development in collaboration with Immersive Factory, Vinci Energies presented at Safety Week 2019 a virtual reality exercise aimed at raising awareness among learners about electrical risk, road risk and working at height. The 1000 employees trained to date and the initiative to offer the exercise to each new employee testify to the positive results of this method.  Indeed, virtual reality allows employees to experience a risky situation without endangering them and thus fight against bad habits. It also made them realize that experienced employees do not necessarily master safety instructions. With this technology, they can actively involve the learner in a group of 4 to 6 people who challenge each other and thus create a real dynamic of animation. Weeks later, the message was retained and the accident experienced in virtual reality was still present in the minds of employees. "We remember better what we experience" but even better what we feel, perfectly reflects Immersive Factory's vision of learning. The start-up collaborates with many companies to create exercises based on the benefits of active pedagogy, in which the learner is put in a real situation and is the main actor in his training.

See more
June 28, 2018
Interview
Actemium testimony during the Safety day

To pursue a different approach to risk prevention in companies, Immersive Factory has developed an innovative and turnkey virtual reality based security animation which manufacturers can easily integrate as a workshop during their Security Day or Security Week.  ""Immersion in a virtual construction site: a new tool to develop a security reflex to help identify, evaluate and control risks" - Olivier Groux, Environment and Security Officer at Actemium Dunkerque, during their Safety Day held by Immersive Factory"  More information on Safety Day  

See more