Research and Development

Immersive Factory: R&D departments

Technologies and Virtual Reality

Directed by Olivier Chabiron

This division ensures monitoring and applied research in areas related to technical devices linked to Virtual Reality and related technologies.

Better user experience
Multi-platform deployment
Production cost optimization
Immersive technologies

Gamification and Ludopedagogy

Directed by Julian Alvarez

This division ensures monitoring and applied research in areas related to uses and mediations around gamified technical devices.

Simulators and serious games
Ludopedagogical approaches
HSE training
Evaluation and design

Our latest R&D projects

Industrial Risks: When Virtual Reality Prepares Citizens for Emergencies
R&D
Feb 10, 2026

Industrial Risks: When Virtual Reality Prepares Citizens for Emergencies

When the alert siren sounds, do you really know what to do? In an emergency, stress often overrides theory. Yet, when facing industrial risks, knowing the right reflexes saves lives. This is why Immersive Factory is proud ...

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Generative AI and VR at the Service of Customer Relations
R&D
Jan 26, 2026

Generative AI and VR at the Service of Customer Relations

Transforming Soft Skills training through ultra-realistic immersive simulations driven by Artificial Intelligence.The Challenge: Reinventing Behavioral TrainingCustomer relations professions require complex psychosocial skills ...

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Training soft skills using immersive tools in service professions
R&D
Nov 27, 2025

Training soft skills using immersive tools in service professions

On Tuesday, November 25, the closing ceremony of the Résonance – osons l’innovation en Hauts-de-France event, organized by C2RP Hauts-de-France, was held in Saint-Omer.We are pleased to announce that the RVRC 4.0 project receiv...

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How to reinvent health prevention through play ?
R&D
Sep 27, 2024

How to reinvent health prevention through play ?

Julian Alvarez, our Serious Game & Gamification expert as well as a specialist in ludopedagogy, was interviewed by Réseau Acteurs - National Nutrition Health Program on the subject of health prevention through gaming. ...

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Ludopedagogy told by a sponge
R&D
Jul 8, 2024

Ludopedagogy told by a sponge

Julian Alavrez, our ludopedagogy expert has written this scientific article. Here is what is it about : “The aim of this chapter is to present a range of terms and concepts: “Ludopedagogy”, “Serious Game”, “Gamification”, “Ludi...

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EVALUATION OF INNOVATIVE PEDAGOGICAL DEVICES - ANRT
R&D
Jan 25, 2024

EVALUATION OF INNOVATIVE PEDAGOGICAL DEVICES - ANRT

On January 24, 2024, the conference-debate on "the evaluation of innovative pedagogical devices" took place, a work written by the ANRT, The National Association of Research and Technology, in collaboration with Ampiric.Many re...

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Serious games and design thinking: a possible combinaison?
R&D
Dec 8, 2023

Serious games and design thinking: a possible combinaison?

This scientific article was produced by our edutainment expert, Julian Alvarez. It traces the research project of an association between design thinking and serious gaming. This study was conducted through the use of reflection...

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Player Personality Profile Grid
R&D
Dec 8, 2023

Player Personality Profile Grid

Our edutainment expert, Julian Alavrez has participated in a study to found out if we can determine a player profile by knowing his or her personality. Discover the results and the profiles here....

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Study on the evolution of terms relating to the field of Serious Game between 2019 and 2022
R&D
Dec 8, 2023

Study on the evolution of terms relating to the field of Serious Game between 2019 and 2022

Julian Alvarez, our edutainment expert, participated in a study whose “objective is to study the evolution of the number of occurrences associated with the keywords “Serious Games” and “Gamification”, particularly during the pe...

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From animal games to video games: a matrix of inter-species games
R&D
Dec 8, 2023

From animal games to video games: a matrix of inter-species games

Julian Alvarez, our expert in edutainment, has written a scientific article whose “objective is to present matrices of inter-species games resulting from a hypothetico-deductive analysis combining readings from biology and the ...

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Virtual Reality in Customer Relationship Management
R&D
Nov 8, 2023

Virtual Reality in Customer Relationship Management

The RVRC 4.0 project kicked off in June 2023. For this Research & Development project, a consortium, of which we are a part, was established to develop a virtual reality application dedicated to customer relations.It was cr...

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The Influence of Virtual Reality on Learning
R&D
Jul 17, 2023

The Influence of Virtual Reality on Learning

As part of our most recent Research and Development project on driving simulations, we've studied the learning differences between using a screen and Virtual Reality (VR). This project was carried out in collaboration with MAIF...

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