Research and Development

Immersive Factory: R&D departments
Within Immersive Factory, we identify two Research and Development (R&D) poles which work in a complementary manner:

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R&D - Technologies and Virtual Reality

Directed by Olivier Chabiron, this first pole aims to ensure monitoring and applied research in fields relating to technical devices in connection with Virtual Reality and related technologies. The search for solutions allowing a better user experience, easier multi-platform deployment, or even optimizing production costs are at the heart of the issues studied by the Technology and Virtual Reality R&D department.

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R&D - Gamification and Ludopedagogy

Directed by Julian Alvarez, this second pole aims to ensure monitoring and applied research in areas relating to uses and mediations around gamified technical devices such as simulators and serious games involving in particular methods such as Virtual Reality or virtual environments. At the same time, the objective of this department is to design and evaluate playful educational approaches within the framework of training courses, mainly in the field of HSE.


Our latest R&D projects

All the news

February 10, 2026
Industrial Risks: When Virtual Reality Prepares Citizens for Emergencies

When the alert siren sounds, do you really know what to do? In an emergency, stress often overrides theory. Yet, when facing industrial risks, knowing the right reflexes saves lives. This is why Immersive Factory is proud ...

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January 26, 2026
Generative AI and VR at the Service of Customer Relations

Transforming Soft Skills training through ultra-realistic immersive simulations driven by Artificial Intelligence.The Challenge: Reinventing Behavioral TrainingCustomer relations professions require complex psychosocial skills ...

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November 27, 2025
Training soft skills using immersive tools in service professions

On Tuesday, November 25, the closing ceremony of the Résonance – osons l’innovation en Hauts-de-France event, organized by C2RP Hauts-de-France, was held in Saint-Omer.We are pleased to announce that the RVRC 4.0 project receiv...

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September 27, 2024
How to reinvent health prevention through play ?

Julian Alvarez, our Serious Game & Gamification expert as well as a specialist in ludopedagogy, was interviewed by Réseau Acteurs - National Nutrition Health Program on the subject of health prevention through gaming. ...

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July 8, 2024
Ludopedagogy told by a sponge

Julian Alavrez, our ludopedagogy expert has written this scientific article. Here is what is it about : “The aim of this chapter is to present a range of terms and concepts: “Ludopedagogy”, “Serious Game”, “Gamification”, “Ludi...

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January 25, 2024
EVALUATION OF INNOVATIVE PEDAGOGICAL DEVICES - ANRT

On January 24, 2024, the conference-debate on "the evaluation of innovative pedagogical devices" took place, a work written by the ANRT, The National Association of Research and Technology, in collaboration with Ampiric.Many re...

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December 8, 2023
Serious games and design thinking: a possible combinaison?

This scientific article was produced by our edutainment expert, Julian Alvarez. It traces the research project of an association between design thinking and serious gaming. This study was conducted through the use of reflection...

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December 8, 2023
Player Personality Profile Grid

Our edutainment expert, Julian Alavrez has participated in a study to found out if we can determine a player profile by knowing his or her personality. Discover the results and the profiles here....

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December 8, 2023
Study on the evolution of terms relating to the field of Serious Game between 2019 and 2022

Julian Alvarez, our edutainment expert, participated in a study whose “objective is to study the evolution of the number of occurrences associated with the keywords “Serious Games” and “Gamification”, particularly during the pe...

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December 8, 2023
From animal games to video games: a matrix of inter-species games

Julian Alvarez, our expert in edutainment, has written a scientific article whose “objective is to present matrices of inter-species games resulting from a hypothetico-deductive analysis combining readings from biology and the ...

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November 8, 2023
Virtual Reality in Customer Relationship Management

The RVRC 4.0 project kicked off in June 2023. For this Research & Development project, a consortium, of which we are a part, was established to develop a virtual reality application dedicated to customer relations.It was cr...

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July 17, 2023
The Influence of Virtual Reality on Learning

As part of our most recent Research and Development project on driving simulations, we've studied the learning differences between using a screen and Virtual Reality (VR). This project was carried out in collaboration with MAIF...

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